Amazon's new app logo now resembles a blue strip that looks like packing tape above the company's signature arrow Credit Getty Images Getty But jokesters on social media thought the new logoAmazon Changes Its App Logo Because White Liberals Said It Looked Too Much Like Hitler by Gary Sheffield, Jr March 2, 21, 359 pm updated March 2, 21, 407 pm 11 Comments Apparently Amazon's logo looked too much like the mustache of Adolf Hitler, so it was changedAmazon has apparently updated the icon for its mobile app that some claimed resembled the face of Adolf Hitler The logo in question looked like a cardboard box with the Amazon smile logo Amazon Quietly Changed Its App Icon After Some Unfavorable Comparisons Cnn Old amazon logo app